Promotion
It’s those little extras that ensure your children thrive at your pre-school, nursery, or childminders - the multi-cultural costumes in the dressing up box, the sensory toys, or the soft play.
But extra cash is harder to come by than ever before - for early years providers and parents.
So how can you get your parents to help you fundraise without asking them for extra cash?
Online fundraising platform has the solution.
Used by nearly 7,000 early years settings, is a fundraising platform that has partnered with more than 6,000 online retailers so that when your staff or parents shop with one of these retailers online, a donation will be made from the retailer to your setting.
Tina Cassidy of NGCA Ducklings Pre-school said: “easyfundraising is an easy way of raising funds without money coming out of the pockets of parents who can’t afford to give extra.”
How does it work?
Essentially, easyfundraising turns everyday online spending into free funding your setting can put to good use.
1. You register your setting with easyfundraising.
2. Ask parents and staff to sign up to support your setting and login to easyfundraising before they shop online or use the free App.
3. Every time they make an online purchase they raise a donation for your setting at no extra cost to them – it’s as simple as that.
This means anyone associated with your community can support your fundraising efforts when they shop with online brands such as M&S, Amazon, The Entertainer, Iceland, eBay, Waterstones, Domino’s, Superdrug, and 6,000 others.
There is also a significant amount to be earned when supporters switch their household bills or purchase their home, pet, car, or life insurance with sites such as Compare the Market or Confused.com. For annual purchases like this, your setting can earn up to £50 each time, which can make a real difference to your fundraising.
The impact on your setting
Since it was set up, easyfundraising has helped settings raise over £1.1m, collectively, — vital funds that have made a real difference to their children’s experience at their setting.
NGCA Ducklings Pre-school has used its funds to ‘update their multi-cultural role play resources and dressing up box with clothes from different cultures.'
While Blundeston Pre-school has used theirs to ‘buy new furniture for their outdoor cabin.’
Easy and convenient
You can assure your parents that easyfundraising is a quick and easy way for them to support your setting.
There is even a Donation Reminder which can be downloaded onto laptops and computers to collect free funding in just one click.
For those who enjoy online shopping on their mobile or tablet, there is the easyfundraising app.
Eleanor Pragnell of Polesden Lacey Playschool said: “easyfundraising is so simple to use. The Donation Reminder is excellent at reminding you to claim the free donation when you are shopping.”
How to get started
- . It is free and only takes a couple of minutes to set up.
- To get you up to speed with the easyfundraising site, you can book a call with the easyfundraising team. They will give you a demo of the site, answer any questions and provide guidance and advice on how you can raise as much as possible.
- The next step is to promote your easyfundraising page to your community. To make this quick and easy for you, the easyfundraising team has created a bank of personalised social media and email copy, posters, flyers, and images to promote yourselves to parents and carers.
- Get started with easyfundraising today. As Eleanor says, “Don't overthink it - just sign up. It's been one of our most successful fundraising activities!”
